Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms for their business.
How to Leverage the Various Social Media PlatformsThe research further provides an in-depth analysis of the popular social media channels and their relevance for brick and mortar businesses.Facebook, for instance, has many excellent advertising opportunities for brick and mortar retailers. Businesses may encourage customers to leave reviews on their page to increase visibility. They may also use the “Live” feature to showcase the new arrivals, for instance.Unlike Facebook, Instagram works for retailers who have products of visual appeal. Such businesses may give someone in-store the responsibility of creating content.Twitter, on the other hand, works only for the large retailers that receive many queries from their customers. It also provides some good advertising opportunities.As for Pinterest, the platform works for larger retailers with products of visual appeal. It’s significant to note that Pinterest takes work to upload images, tag them correctly and so on.