While there aren’t as many features available with an Instagram business account compared to business profiles on Facebook, Pinterest, LinkedIn, and other platforms, your business should make the switch when given the opportunity.
Why should you make the transition to an Instagram business profile? Here are three reasons:
1. Getting found
Before Instagram business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile.
Once you provide contact information for your business account, a contact button will appear in your profile. Instagram users simply have to click that button and then chose whether they want to email you, call you, or find your location on a map.
2. Access to analytics
Instagram is one of the last major social networks to introduce analytics tools. Until now, you could only monitor analytics by using a free or paid third-party tool. The Instagram business analytics tools — which are called Insights — aren’t robust, but they’re a convenient way for you to get a quick look at how your Instagram content is working for you.
You can get an overall view of your Instagram posts by going to your profile and clicking the Insights icon on the top right of the screen.
When you go to the Insights section, you’ll see analytics for impressions, reach, and follower information within the past week, but the tool will only show you analytics for individual posts created after you switch to a business profile. The impressions are listed first — swipe left to see your reach.
3. Instagram ads
The Instagram business account makes ad creation easy. Ad creation could only be accessed through Facebook’s advertising tools prior to the business profile rollout.
Now you can promote a post by clicking on it and then selecting Promote.